Nilofer Merchant

Strategist and advisor to help companies win markets

Nilofer Merchant has gone from admin to CEO to board member of a NASDAQ-traded company along her 20 year career, gathering monikers such as "the Jane Bond of Innovation" along the way for her ability to guide Fortune 500 and startup companies through impossible odds.

She's worked for major companies like Apple (with Steve Jobs) and Autodesk (personally hired and fired by Carol Bartz) and startups in the early days of the Web (Golive/ later bought by Adobe). And Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors, and optimize revenues. And, Merchant is one of the few people who can say they've fought a competitive battle against Microsoft and won, for Symantec's Anti-Virus $2.1B annual business. She has personally launched more than 100 products, netting $18B in sales, with expertise in Europe and US markets. Today she serves on boards for both public and private companies.

The 11 Rules for Creating Value in the #SocialEra, published by Harvard Business Review in 2012 follows her previous book, The New How (Oreilly, 2010), on Collaborative work. She lectures on innovation, board governance, and marketing at Stanford University. You can follow her current thinking at and follow her on Twitter @Nilofer.

The New How The New How
by Nilofer Merchant
December 2009
Print: $24.99
Ebook: $19.99

Reinvent as an Economic Necessity Reinvent as an Economic Necessity
by Nilofer Merchant
July 2010
Video: $29.99

Recent Posts | All O'Reilly Posts

Nilofer blogs at:

How to Compete with Apple, Adobe or Amazon

February 03 2010

When a company like Apple launches that sexy new product (iPad), one can be reactive (Amazon) or be caught flat-footed (Adobe). It's easy to look at today's market situation and say who's winning or losing. The more interesting conversation is to determine what someone can do to compete or take… read more

Recent Posts | All O'Reilly Posts

Subversive Collaboration: Co-creating for kick-ass results
April 13, 2010
Curiosity and passion said Thomas Friedman, are key components in a world where information is readily available to everyone and global markets reward those people. This implies that there's a different set of rules by which we'll thrive and succeed...

Webcast - MurderBoarding: It's not about the ideas you keep, but the ones you kill
October 22, 2009
Duration: Approximately 60 minutes. Cost: Free Making the right choices leads us and our organizations to thrive. Many books and speakers wax poetic that the best ideas come from blue-sky ideation, but generating ideas is only part of the challenge...

Nilofer Merchant